Expanding Capacity Grows Success

After many years of providing successful coaching, team building, and leadership development programs across the United Kingdom, the management team at Developing Potential needed a professional-grade survey tool they could utilize to grow their practice.

About Developing Potential

Developing Potential works to support high performance in individuals, teams, and organizations through developing outstanding leadership and coaching capabilities and sharing experience, knowledge, and skills gained from working with high achievers in business, education, and sports.

The Challenge

Developing Potential was seeking to grow their business by offering innovative survey solutions that would not break the bank. Most of their existing programs involved conducting written surveys on-site during the facilitation process. To expand their capacity and improve their efficiency, a change was necessary.

Knowing the importance of tackling these improvements with a comprehensive approach, the team applied exhaustive due diligence in evaluating ten different potential survey tools. Their highest priorities were to find a survey option that offered simple navigation, easy customization, and in-depth reporting capabilities.

The Solution

In the end, Sogo was the one tool that met all the team’s requirements and offered the strongest price-to-value consideration. Developing Potential now had a professional-grade survey tool to integrate into their strategy to increase engagement in their key markets.


“Sogo is easy to use and is a much more professional survey tool than others we were considering.”

Mark Solomons · Managing Partner, Developing Potential

The Highlights

Cost Effective

In many of the organizations they work with across the UK, Developing Potential sees survey populations under 100. With Sogo’s competitive pricing, they are now able to scale their services and offer these smaller organizations the same survey capabilities enjoyed by Fortune 500 companies.

Ease of Use

As managing partner Mark Solomons shares,“The best part about Sogo is the way everything works seamlessly together.” With the efficiency and effectiveness driven by Sogo’s intuitive navigation and customized options, Developing Potential has increased their volume of production, allowing them to engage with more prospects and ultimately gain more new clients. Their new surveys have given them a unique approach in the market and a competitive edge that is a primary component of their future growth strategy.


In-depth analysis was just one of the elements that drove Developing Potential to start using Sogo, and the results are in. With their new enhanced capabilities, Developing Potential is now well-equipped to deliver valuable action plans to their clients. The ability to generate personalized URL’s and implement other enhanced security measures also assured their clients that consultants were applying professional-grade tools to create the highest quality results possible.

In the end, Sogo was the one tool that met all the team’s requirements and offered the strongest price-to-value consideration.

No credit card required. No strings attached.


Company Size


Customer Since

Read more

Typical Rave Review