Uncover deeper insights
from your own data

SogoCX helps you make sense of the information at your fingertips and uncover actionable insights in your customer feedback.

Maximize impact by taking action
on the right priorities

Simply collecting data doesn’t improve customer experience. SogoCX helps you transform data into understanding, action planning, and growth. Build beyond simple customer satisfaction surveys and utilized advanced analytics to examine key segments, listen more closely with NLP, explore key driver analysis, and even make predictions to improve the customer journey into the future.

Improve customer experiences
from data to delivery

This easy-to-use yet powerful platform provides the tools you need to power business growth and develop deep insights into what your customers are thinking and feeling.

Pinpoint key drivers

Key Driver Analysis reporting identifies which improvements can have the greatest impact. Maximize your resources by focusing your efforts on key opportunity areas.

Analyze sentiments

With automatic sentiment and text analysis, advanced NLP helps you to make changes based on what your customers are really saying.

predict the Future

Predictive analysis explores how changes in statistically significant key variables can impact your future customers’ experiences.

bring it all together

Bring together diverse data sets through question- and response-level Tags, making it easy to analyze feedback from across the customer journey.

understand the customer journey

View your entire customer journey to utilize unified customer experience data, identify experience gaps, and monitor for potential churn signals.

drill down deeper

Slice and dice your data into key segments to better understand and personalize the experiences of your most important target audiences.

share results securely

SogoCX’s role-based dashboards reinforce secure, centralized control while also giving everyone across your organization the data they need.

keep everyone in the loop

Generate and send dynamic report links to deliver real-time insights and empower immediate action through closed loop feedback management.

put your best report forward

Ensure you and your data look great with customizable data visualization options and easy to use presentation-ready downloads.

SogoCX analytics:
turning insights into action
bring it all together


From experience to operational data, and from every touchpoint in the customer journey, you’ve got a lot of data. Bring it all together and start filling in the gaps.
break it down


It’s time to stop guessing. Your business depends on making the right decisions, and this all comes down to the right analysis of the right data – right now.
plan smarter


From segmentation to key drivers, when your analysis delivers actionable insights, your plans are made with confidence. Next stop, growth and customer loyalty!

Take corrective action
where it matters most

After hearing customer feedback about issues with your payment process, you’ve been wondering if that’s why your CSAT score is going down. Since you’ve included key driver questions in your customer satisfaction survey, you quickly pinpoint the real problem: It’s true that the payment process is a weak spot, but low accessibility ratings are having a bigger impact on satisfaction! Maximize your resources by targeting opportunity areas and you’ll see satisfaction rise.

Create more intelligent workflows

Improving customer experience is important work, but automation and integration options can lighten your load and streamline your processes.

Find out faster

Instant alerts keep you and your team informed in real time as concerns (and compliments!) come in so you can follow up quickly as needed.

Integrate success

From an integrated Customer Directory to native integrations with Salesforce and other tools, keep your systems connected continuously.

Streamline your data

Push or pull, export or import – get your data how, when, and where you want it to streamline analysis through options like API, SFTP, and more.

drive growth with data-driven decisions

Simply collecting customer feedback isn’t enough. If your data doesn’t deliver insights, you can’t deliver exceptional experiences.

Get better insights

Hear from customers in their own words

Leverage the power of Natural Language Processing (NLP) to uncover valuable insights from unstructured free-form feedback received through various channels, including emails, social media, chats, and support forms. Complement established business drivers with additional insights extracted from open-ended responses.

Uncover what matters most

Find out the positive and negative business aspects customers are talking about most, without having to review every single response. Use text classification to categorize open-ended feedback into the custom topics that matter most for your business.

Get insights from text with NLP

Our NLP-driven solution ensures that your feedback is always well-structured, keeping you ahead of the competition. By utilizing custom business filters and segments, you can efficiently analyze customer sentiment trends, pinpoint critical feedback, and swiftly address issues.

Identify and act on key drivers

Identify key factors that impact customer experiences by extracting crucial drivers from open-ended feedback and correlating them with core CX metrics to identify strengths and risk areas.

What kinds of customer feedback analytics matter most?

Collecting customer feedback is a good way to build better customer relationships, but analytics make the difference between going through the motions and taking meaningful action to improve customer experience. Tracking core metrics across the customer journey, segmentation analytics for specific groups, and textual analysis with NLP enable you to build a holistic view of the customer journey. To dive deeper, key driver analysis and predictive analytics help to identify the actionable variables most likely to impact your current and future customers’ experiences.

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What is customer feedback analysis?

There’s no doubt that customer feedback is key to improving customer experience, and organizations that prioritize customer surveys and user feedback have a greater chance of reducing customer churn and improving customer retention. Simply collecting data is not enough, though. Customer feedback analytics help to transform raw data into insights using analysis like Key Driver Analysis, NLP (Natural Language Processing), predictive analytics, and segmentation analytics. Together these types of data analysis provide a more holistic understanding of customer experience across the customer journey as well as actions that can be taken to improve CX.

What is the importance of analyzing customer feedback?

Too often organizations feel that simply collecting customer feedback and highlighting that they conduct customer surveys is sufficient to improve customer experience. However, a feedback survey is only as good as the actions and improvements it inspires! Organizations that conduct customer satisfaction surveys with the sole aim of completing them will fall short. Plus, while ratings are very important elements in predictive analytics, collecting open-ended responses offers powerful insights, too. Those who don’t have time to read through every single open-ended answer (most people!) benefit significantly from Natural Language Processing, or NLP. This kind of customer feedback analytics offers important insights while saving time.

What’s important to include in a customer satisfaction survey?

Simply put, a customer satisfaction survey has two main goals: To find out how satisfied customers are and to learn what can be done to make them more satisfied. Customer feedback collection is extremely important in improving real-time customer experience as well as powering the future: predictive analytics, prescriptive analytics, and NLP can all help to drive future CX. If you’re interested in predictive analytics marketing, predictive sales, and predictive churn models, you’ll need to include questions that enable these reporting options. At the very least, your customer satisfaction survey should include a customer satisfaction question (no surprise!). Beyond that, at least one open-ended follow-up question will help you to learn from Natural Language Processing. You may also choose to include a series of key driver rating questions to enable Key Driver Analysis, which will offer insights on areas of opportunity for improvement. Finally, including classifying questions like demographics or product type can make it possible to conduct segmentation analytics to understand how insights vary across different groups of customers.

What is Natural Language Processing?

NLP, or Natural Language Processing, is a type of data analytics that helps to uncover insights from participants’ own words. In customer experience management, it’s especially useful to hear directly from customers because simply asking for their ratings may not provide full insights. Consider NLP in customer service feedback: While customers may give good ratings overall, NLP may uncover that support team members are consistently speaking too quickly. Good info! Natural Language Processing can identify both content and sentiment from responses, making it easier for CX leaders to learn how customers feel about different touchpoints in the customer journey as well as micro-moments that really matter. Because it’s hard to predict what everyone thinks and it’s very challenging to read every single open-ended response, NLP makes it possible!

How is NLP helpful in analyzing customer feedback?

Natural Language Processing is a great tool to use in customer feedback analytics because it simplifies analysis of lots of open-ended customer feedback. While it may be very insightful to read every single customer survey response, such an approach isn’t necessarily practical at a larger scale. NLP makes it possible for organizations to uncover customer sentiment and to identify the aspects of their experience that have the biggest impact on CX – as well as customer churn models. Using NLP to study customer survey results, NLP customer reviews, and more customer feedback can help to uncover unexpected results beyond the predictive analytics based on key drivers and other CX metrics.

How do predictive analytics help in reducing customer churn?

Predictive data analytics is an important tool in customer experience management. Whether you work with a dedicated predictive analytics platform, any of a range of popular predictive analytics softwares, or a spreadsheet and elbow grease, predictive analytics can turn customer feedback into business insights. Predictive business analytics help organizations to prioritize resources and to design strategic plans that meet customer needs, compete in crowded marketplaces, and anticipate future growth requirements. To use the example of a software company, user feedback can help the company to understand how much customers like using the platform, but feedback surveys that include key driver and open-ended questions will enable the company to figure out how to refine their product roadmap, to fine-tune their support processes, and to effectively market and sell their offerings. When combined with NLP and other CX metric analysis, predictive analytics help orgs to identify which improvements will have the greatest impact on their future business, therefore informing business decisions and strategy.

What should you ask in a customer survey?

A customer survey is a smart and strategic way to collect customer feedback at any stage in the customer journey. While customer surveys power NLP, predictive analytics, and other customer feedback analytics, it’s important to remember that convenience is one of the most important drivers of success in customer satisfaction surveys and other customer surveys. Therefore, the ideal customer survey is both easy for participants to complete and for administrators to analyze. After all, if no customer feedback is collected, there will be no customer feedback analytics – and if admins can’t turn the feedback survey data into insights, the entire project will be pointless. Customers should see one or more CX metric questions, like CSAT or NPS, an open-ended follow-up question, and perhaps a grid of key driver ratings. A customer survey that gets to the point will also get more responses! Internally, it’s useful to include some classifying details like product type or customer location to power segmentation analytics, churn models, prescriptive analytics, and more. Customers don’t need to see these details. Instead, they should be filled in through data population, customer directories, or other automated methods.

How important are segmentation analytics in CX?

If your organization collects customer feedback, you already know that there are three possible outcomes. One, you find out that everyone is happy. Great news – and no action required. Two, you find out that some people are unhappy, but you don’t know why. Bad news – and no action possible. Three, you find out that some people are unhappy, but you know why. Not exactly the best news, of course, but better to find out what’s wrong than to have no idea. Along with Key Driver Analysis, Natural Language Processing, and predictive analytics, customer segmentation analytics can make all the difference between a worthless customer feedback project and a meaningful set of valuable insights to improve your business. To use a banking example: If you knew that some customers were unhappy with their recent branch visit but you didn’t know which branch they visited, you can’t do anything about the problem. Segmentation analytics ensure you can get to the root of any issues you uncover – where they’re happening, when they pop up, who’s involved, and maybe even what you can do to fix them.

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