Travel and hospitality
experience management

Increase booking conversions and build better, more memorable
experiences with Sogolytics.

Create unforgettable experiences

Stay a step ahead of your competition and tailor winning offerings with critical insights into guest preferences.
What do people find
when they search for you online?
Create an impression


of Millennial and Gen Z travelers say that online reviews play an essential role in their booking decision.*
Understand and elevate experiences


of prospective customers read anywhere between 6 and 10 reviews before making a decision.* Your ability to solve pain points and deliver outstanding experiences determines the quality of those reviews.
Optimize for all devices


of Millennials book their hotel accommodation from their phone.** Optimize your sites and forms to provide a seamless experience across devices — and see engagement rise.
* TrustYou/IUBH International University of Applied Sciences/TUI study
** PwC, 2019
Deepen engagement
where and when it matters

Establish a more meaningful relationship with guests at every stage with insightful surveys, personalized responses, and rapid follow-up throughs.

Engage guests across multiple channels

More data gives you better insights. Increase responses by reaching more customers across a platform of their choice with omnichannel distribution. 

Gain a 360-degree perspective

Learn insights about guests across their journey with you—across multiple touchpoints. Identify problem areas and address them in real-time.

Rapidly follow up on concerns

Route customer satisfaction issues to the right team for immediate follow-up and resolution and set up rules and alerts to notify employees when serious security or safety incidents are reported.

Stay ahead of emerging competition

Utilize data to become more agile and responsive to customer demand—and stay ahead of new competitors such as Airbnb and Vrbo.

Online reputation

Sogolytics helps you understand what people are saying about you online and shows you where to focus your efforts to make improvements.

Improve conventions and meetings

with smart insights

Create more dynamic and profitable conventions and meetings by gathering feedback at multiple touchpoints during a hosted event.

Customize surveys
Use professionally designed templates or craft your own pre-event feedback survey to tailor offerings and ensure that you meet expectations.

Employ automation
Schedule surveys and follow ups to collect post-event feedback that will assist with future planning as well as full event analysis.

Understand your audience
The responses are in – get into the granular details to understand key concerns and complaints to create an impactful experience.

Monitor trends
Segment and compare responses over time and across conventions to understand changing patterns and preferences, effectively altering your offerings based on your audience.

Create the right kind of loyalty programs that attract new business

Through multiple feedback channels and powerful analytics, Sogolytics helps you understand what parts of your loyalty programs are a success, and where changes need to be made.

Innovate new loyalty perks by learning what your guests want, and what they don’t.
Analyze how your rewards and loyalty programs stack up against the competition’s, and take action to make yours a top selling point.
Personalize the experience for your guests

Sogolytics helps you provide the kind of memorable, personalized travel and lodging experiences that keep them coming back for more. Track patterns in guest behaviors and preferences to help develop experiences that resonate and roll out new services and concepts faster with a better understanding of changing customer demands.

Collect feedback at the time
of service—and respond immediately

With Sogolytics, you can collect feedback directly following check-in, booking, or any other service, and respond right away if the ratings are sub-par.

Increase engagement

Drive customers to leave valuable feedback at a multitude of review sites—and boost your online reputation quickly.

Automate the process

Track responses as they come in and automate follow ups to improve the experience.

Spot trends over time

Keep an eye on changing trends employ corrective measures in time and host exceptional experiences.

Identify key drivers

Understand the factors that impact your metrics – and rectify them to deliver experiences that surpass expectations (and promote better online ratings)

Gain valuable insight into your business with advanced analytics—and share the results

Analyze all of your customer engagement data and display actionable results.

Employ Powerful Segmentation

Tie guest data to responses to review data by segments like demographics, amenities used, purchases and upgrades, and more.

Identify Key Drivers

Parse the data to see the strengths and weaknesses of amenities and services. 

Filter and Share

Compare data across locations and share with anyone who needs to know — managers, teams, and more.

Capture a Holistic Perspective

Combine experience data with operational data—such as booking or call center data—to develop a complete picture of the guest experience. 

Help your employees go above and beyond

Give your employees—and especially frontline workers—the tools and training they need to provide truly memorable experiences for guests.

Find out what motivates employees to boost productivity and keep them engaged—and retain your top performers.
Assess the competencies of staff, identify learning gaps, and help them develop their professional skills so they can provide superior service.
Optimize your hiring and recruitment to help you find talent who can speak multiple languages and better assist international travelers.
Don’t just take our word for it

Sogolytics helps some of the best travel and hospitality companies to better serve their guests.
Here are their stories.

Address guest experience gaps and increase loyalty and retention with Sogolytics

Request a Demo
Start collecting answers today with our professionally designed survey templates.

Join the strongest brands on the planet.


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