Human Resource

Re-thinking 360s:

How to support Employee Growth While Avoiding Common Pitfalls
45 min

Achieving business growth and customer satisfaction in an uncertain economy isn’t easy - but positive corporate culture and strong employee engagement can help humanize and future-proof your marketing strategy.

Who doesn’t want that?

Join the conversation with industry leaders as we explore creative and practical ways to grow a more positive corporate culture, achieve stronger brand loyalty, and improve marketing success.

Key Takeaways:
  • Strategies to inspire leaders throughout the organization to focus on culture and employee engagement
  • How to decide what initiatives to deploy so they bring the most value to your employees
  • Examples of your most successful culture initiatives and how they were brought to life
  • Tips to track success of the culture-based initiatives
Meet your hosts
Laurie Flanders

VP of Strategic Sales, Sogolytics

Great product but not enough online reviews? Marketing campaigns returning low engagement? Glassdoor profile not shining? Employees unclear on the brand vision? Branding is a big deal, both internally and externally, and business success in 2023 requires a strong and consistent strategy to transform your most critical marketing priorities into tangible results.

Lynsey Thrash

HR Supervisor, Gulf Winds Credit Union

Dealing with ever-shifting customer expectations when it comes to products, services, and even marketing and support channels? Watch out for opportunities to connect with colleagues in the customer experience space to broaden your perspectives and uncover ways to maximize customer engagement – and maybe even delight.

Kathy Scarborough

VP of Marketing, All In Credit Union

Organizations focused on employee engagement can reduce turnover and motivate employees to do their best work, all while achieving stronger employer brand, higher customer trust, and better financial results. Join other people leaders to navigate the fast-changing talent landscape and adapt your EX strategy to prepare for the future of work.

Don’t miss this roundtable discussion with Marketing and HR leaders from Sogolytics, Gulf Winds Credit Union, and more.


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