Listen to your customers
Wherever they are

Connect with your customers, everywhere
When your customers can engage you from virtually everywhere, you must be prepared to meet them anywhere. SogoCX offers not one, but many sets of “ears” that hear the voice of customers on the move, giving you and them multiple ways to communicate effectively.
Get started, instantly
SogoCX includes technology and services that help you set up the appropriate customer experience feedback campaigns quickly and thoroughly:
Quick creation and customization Simplicity enables speed. SogoCX comes with the industry’s largest library of drag-and-drop survey creation options, including question types, answer catalogs, survey templates, branching and logic choices, and question flow arrangements. Intelligent survey design Apply the full value of the customer experience knowledge you have already collected. You can adjust the flow of your feedback collection based on a variety of parameters including demographics, past question responses, and operational data, such as previous purchases. Real-time personalized engagement Leverage what you learn: SogoCX’s responsive process allows you to adjust to customer feedback in real-time, allowing you to select the right platforms – social, mobile, or traditional – and the right timing for connecting to customers where and when they’re ready.
Designed to hear – here, there, and everywhere
Because no two customers are alike, SogoCX provides the flexibility to accommodate multiple segments in multiple ways:
Multichannel feedback collection Meet them where they are. SogoCX gathers the voice of customer from any and every channel, including online surveys, emails, social media, phone, and feedback forms. Multilingual capabilities SogoCX speaks the language of the customer for you, all over the world. Ask what you like, and SogoCX automatically translates your words into any of 41 languages you choose. Always-on and on-demand surveys It’s your call: you can sustain open channels of feedback collection, or launch research-motivated outreach for specific groups or queries. Anonymous feedback collection Help your customers deliver more depth by offering them opportunities to give complete honest answers, confidentially.
Back-end management tools
Behind the scenes, SogoCX offers a variety of functions that give managers greater control:
Branding and design Take command of your brand identity at every touchpoint with comprehensive control of logos, fonts, colors, and survey URLs. Access and security Set and enforce your rules through encryption of participants’ data, secure cloud hosting, and role-based access privileges. Test and review Conduct test runs and gather pre-launch team feedback without contaminating your data integrity; test responses remain isolated from final reports.
What is Voice of Customer (VoC)?
The best way to fuel business growth is to know just what your customers want and deliver on it. Since mind-reading isn’t available, we help you implement the next best thing – Voice of Customer (VoC) programs.

VoC helps you capture actionable and insightful customer feedback at different touchpoints of the customer journey experience to give you a clear understanding of their needs and expectations. This informs strategic decisions that improve retention and enhance brand value.

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